How Patient Engagement can increase your practice profits

download (1)The intimate link between psychology and physiology is no longer in question: the better a patient is informed, the better the outcome. In this era of “whole person medicine,” encouraging your patients to learn about and participate in their own care can constitute a major saving of cost and time. On both sides!

 

Our patient engagement vendor is a cutting edge technology company that intelligently serves health content to patients at point of care locations. This proprietary facial recognition system matches content not only to your practice’s specialty, but also the age group, gender and ethnicity of the actual patients who are watching at the time. Think as it as an adaptive medical TV channel for your waiting room. In real time the channels programming is adjusted to best suit the interest of waiting patients. Research has shown that audiences are seven times more likely to engage with and learn from content that is relevant to them.

 

Such engagement has multiple positive effects. Your patients will perceive their waiting time to be shorter, because they have been informed and entertained throughout. Their anxiety level will decrease accordingly, letting benefit more from their consultation with their doctors.

 

And their new found health literacy gives the competence and confidence to participate more fully in their own care. The result is a completely immersive medical experience.

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From waiting room the consultation the patients are informed, engaged, and made to feel they got their money’s worth. A happier patient is a healthier patient. And healthy patients tell their friends about their great experience they had at their doctor’s office.

 

What better way to boost your word of mouth referrals.  This friendly content has been carefully authored to provide medically accurate information without submerging patients in technical jargon. Prepped for their visit during what used to be waiting room downtime, informed patients make for shorter consultations. It is estimated that your practice could save up to forty minutes per day. That works out to twenty working day per year.

 

It gets better, to provide this service free of charge the vendor monetizes its national network through occasional commercial breaks. And the vendor plans to share their advertising revenue with you. Based on projected audience figures, medical offices with seventy or more patients per day can earn an extra $12,500 per year. That’s money that can be used to upgrade equipment. Give your hard working staff a raise, or just take a well-deserved vacation.

 

The intimate link between psychology and physiology is no longer in question. The better a patient is informed the better the outcome. In this era of full person medicine encouraging your patients to learn about and participate in their own care can constitute a major savings of cost and time on both sides.